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Pitch strategy

Sales Pitch vs Investor Pitch

Two different audiences. Two different logics. Two different ways to create confidence.

Sales Pitch

A sales pitch helps a prospect understand, desire and buy a concrete solution.

It starts from the customer’s immediate problem and focuses on practical value.

  • Pain points
  • Operational benefits
  • Buying triggers
  • Objections around price, timing and trust

The proof must be tangible: cases, demonstrations, guarantees, references and measurable results.

The final goal is a commercial commitment: meeting, proposal, trial, order or contract.

Investor Pitch

An investor pitch builds confidence in the scale, credibility and future value of a venture.

It starts from a market opportunity and shows why the company can become valuable, scalable and defensible.

  • Market size
  • Business model
  • Traction and revenue signals
  • Team, timing and growth potential

The proof must show that the startup is not only interesting, but investable.

The final goal is investor interest: follow-up meeting, due diligence, term sheet or funding conversation.

Why it matters

Trade shows, meetings, conference calls, interviews, etc. are expensive.

Missed opportunities are even more expensive!

Global Pitch Coach helps sales people, founders, teams and exhibitors arrive prepared, aligned and commercially ready.

PREPARE THE MESSAGE.

We help teams craft clear, concise and customer / investor-ready pitches adapted to clients, partners, investors and international audiences.

STRUCTURE THE CONVERSATION.

We train teams to open conversations, ask better questions, qualify prospects, partners, visitors, etc. and create useful next steps.

CONVERT THE EVENT.

We help teams turn meetings, booth conversations and networking moments into qualified commercial and development opportunities.


Business trade show visitors

From event presence to business impact

Too many teams arrive at major and crucial international meetings & events with weak pitches, unclear priorities, poorly prepared meetings and no real follow-up discipline. Did we say poorly prepared?

Global Pitch Coach provides focused preparation before the event, practical support during the event and clear conversion methods after the event.

What we strengthen

Pitch clarity

Networking strategy

Visitor qualification

Follow-up discipline

Target audiences

Who it is for

Designed for organisations preparing for high-value international exposure.

Startup pitch coaching

Startups & Founders

For founders preparing investor meetings, demo days, trade shows, accelerators and international business conventions.

Business trade show preparation

Exhibitors & Business Teams

For sales, export, innovation and business development teams preparing for major trade shows.

Institutional delegation coaching

Agencies & Institutions

For incubators, clusters, public bodies and organisations supporting international delegations.

Support formats

Services

Focused coaching, workshops and task-force support for high-stakes business events.

Pitch Coaching

Clear, structured and audience-ready pitches for founders, executives, sales teams and exhibitors.

Networking Strategy

Target mapping, conversation starters, meeting preparation and strategic follow-up priorities.

Team Workshops

Half-day and full-day sessions to align teams before major trade shows and business conventions.

On-site Task Force

Premium reinforcement during events: briefing, message adjustment, meeting preparation and team support.

Expertise & references

Led by Patrick JAY

Founder of PatrickJAYCommunications, based in Paris, France.

Patrick JAY Pitch Coach

PATRICK JAY

Lead Pitch Coach

30+ years in sales, professional communication, executive coaching and high-stakes client-facing environments.

Client-oriented compass

SALES & COMMUNICATION EXPERTISE

Certified communications coach

Coachings Certification | Training Consultancy Management. French and English delivery.

Trade show visitors

FIELD EXPERIENCE

Sales, journalism, international work

Strong expertise in questioning, interviewing, listening and real-time conversational dynamics.

Before · During · After

Event Readiness Program

  • Before the event: clarify the pitch, define priorities, map targets, prepare meetings and align the team.

    Stage 1 Preparation
  • During the event: engage visitors, qualify opportunities, adapt the pitch and prepare key conversations under pressure.

    Stage 2 Execution
  • After the event: prioritise contacts, structure follow-up, protect momentum and convert conversations into business opportunities.

Social proof

Trusted by

Companies, institutions and teams across industries trust our approach to high-stakes communication.

Trusted by clients and organisations - set 1

Finance · Industry · Services · Healthcare · Tech · Public sector

Impact markers

Built for business impact

Premium support for teams that need to perform when attention, time and opportunities are limited.

30+

Years of experience

FR/EN

Bilingual delivery

Paris

Heart of Europe

360°

Before · During · After

Next event coming?

Preparing for VivaTech, Web Summit, Slush, CES, MWC or another major event?

Let’s make your team event-ready.

Book a preparation call Explore support formats

Contact

Let’s prepare your team

Tell us about your next event, delegation or trade show objective.

Patrick JAY Global Pitch Coach

Contact Info

Patrick JAY

PatrickJAYCommunications

5 rue de la Terrasse, F-75017 Paris, France

+33 (0)6 07 19 18 42

patrickjay@patrickjaycommunications.fr

patrickjaycommunications.fr


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